Propel app
The Propel app is the leading platform for reaching households who receive government benefits.
What the Propel app is
Propel is a trusted mobile app people use to manage their SNAP benefits and stay on top of their monthly food budget. Millions of users rely on it to check their balance, confirm upcoming deposits, and review recent transactions. The app plays a practical role in daily life, giving people a clear, reliable way to understand what they can spend and when.
Because the app supports essential financial tasks, people return multiple times each month—especially around deposit days. This creates a consistent pattern of high-intent engagement. Users are preparing for grocery trips, deciding where to shop, and prioritizing how to allocate limited funds. That behavior makes Propel a uniquely strong environment for thoughtful, action-oriented messaging.