Our users
Propel users make up one of the largest and most engaged audiences of Americans managing government benefits.
Who they are
More than 5 million people use the Propel app each month. They are often the primary decision-makers for their households, and Propel supports them by making it easier to manage benefits, understand their balance, and find ways to save.
Their scale and spending power
Propel users drive a meaningful share of the country's grocery spending through SNAP. In 2023, they spent more than $34 billion in EBT funds, contributing to over $114 billion in national EBT grocery spend. With more than 80 million monthly app visits, they're actively engaged households who are planning purchases and looking for value.
Propel users are thoughtful, intentional shoppers. They evaluate offers closely and look for solutions that genuinely help their budget go further. When partners present clear, respectful value at the right moment, they can earn the business of households deciding where to shop, which services to adopt, and how to direct their monthly spending. This combination of scale and attentiveness makes Propel a meaningful way to connect with households who are actively working to make the most of their money.