Home Feed
The Home Feed is the most visited surface in the Propel app and a central place for timely, relevant offers.
Home Feed
The Home Feed is where users check their EBT balance and see what they can spend. From there, they scroll through Preview Cards, Full Cards, blog posts, job opportunities, and other resources. This makes the Home feed a natural starting point for discovering ways to save or explore services.
When someone taps a Preview Card on the Home Feed, the Ad Detail Page opens while the feed stays in the background.
Full Cards provide more context directly on the feed, helping users understand key details before deciding to tap.
Because the Home Feed is the most visited surface in the app, clarity and relevance are critical. Your offer needs to be easy to understand at a glance. Strong, straightforward cards translate directly into better engagement and performance.
Your Customer Success Manager can provide guidance based on what works well across the platform.