Users check email for important updates related to their benefits, household expenses, and services they rely on.
We're currently experimenting with email and are working through the best ways to optimize this channel. If you're interested in email, please reach out to your Customer Success Manager.
Email gives more space than in-app placements to explain what an offer includes, who it is for, and how to get started. It’s well suited for campaigns that benefit from additional detail, such as explaining enrollment steps, outlining multi-step offers, or reinforcing ongoing value.
Email combines broad reach with measurable performance. It can drive traffic back into the app, into your funnel, or to your own digital properties, supporting both awareness and conversion goals. Used alongside in-app surfaces and Push Notifications, email helps build a cohesive, multi-touch experience for users.