EBT Home
EBT Home is one of the most frequently visited areas of the Propel app. It’s the place where users go to check their SNAP balance, confirm upcoming deposits, and stay on top of their monthly food budget.
EBT Home
EBT Home is where people check their SNAP balance, confirm upcoming deposits, and review recent spending. These actions shape how households plan grocery trips, manage timing, and make decisions across the month. For many users, EBT Home is a daily or weekly touchpoint they rely on to stay oriented.
Engagement on EBT Home spikes around deposit days, when users confirm benefits and prepare for purchases. Users also return throughout the month to check balances, review transactions, and verify account activity. This creates recurring, high-intent moments connected to real-world spending.
EBT Home help with exposure when users are planning where and how to shop. Well-timed, clear offers can influence where households direct their next grocery order or store visit. Because space is limited and highly visible, clarity and alignment with user needs drive strong performance.