Deposit Day Deal
Propel’s Deposit Day Deals are premium, time-sensitive grocery discount offers targeted to users around their EBT deposit dates.
Deposit Day Deals are time-sensitive grocery offers that reach users in the critical 5-day window before and after EBT deposits land, when they're most likely to plan and make purchases.
Deposit Day Deals appear as prominent ad units on the EBT Home screen, with optional push and email notifications, SKU carousels, or full page takeovers.
Offers are precisely targeted to individual deposit cycles, going live 5 days before through 5 days after predicted or confirmed deposits. The goal is to reduce deposit uncertainty while delivering exclusive grocery discounts at the moment users are most likely to spend.
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