Collections Pages
Collections Pages are curated campaigns built around a specific theme, helping users explore relevant offers and content through strong storytelling, timely placement, and thoughtful structure.
Collections Pages
Collections Pages group offers and content by vertical, theme, or season, surfacing relevant opportunities in a clear, scannable format. They can also support benefits education by organizing content about programs like Lifeline, online EBT grocery options, or LIHEAP.
Verticals may include categories like Phone & Internet, Grocery, or Financial Services.
Themes can highlight moments such as free delivery, EBT-exclusive offers, new parents, or low-balance support.
Seasonal groupings help anchor timely content during periods like Back to School, Prime Week, holiday sales, or Summer EBT.
Collections Cards
Collections Cards are dynamic entry points that appear on the Home Feed and direct users into a Collections Page. Because they sit alongside core benefit information, Collections Cards help users discover value naturally during everyday app use.
